Mariano Cenamo, the new business director of Idesam and CEO of impact accelerator AMAZ, believes that it is necessary to build an ecosystem that supports new and sustainable enterprises in the forest in order to protect this vulnerable habitat. He argues that the private sector, civil society organizations and impact businesses across the Amazon should join forces to expand these enterprises. Cenamo gives the example of Silicon Valley, which generates and shares knowledge and networks in a way never seen before in a business environment.