Whats is the private sector’s role in the Amazon? This question gave rise to a study by the Brazilian Business Council for Sustainable Development (CEBDS), based on interviews with experts. There is no single answer, but the consensus view is that companies will be protagonists in a new development model that will help Brazil stand out in the global economy. The study examines two Fundo Vale initiatives: the 2030 Forest Goal and artificial intelligence tool PrevisIA.